It's weird. The NHL's showcase event of the regular season is tomorrow in Washington, D.C., featuring the hometown Capitals and Chicago Blackhawks, Stanley Cup champions twice in the last four years, but there seems to be a lack of interest. Locally, the dumpster fire known as the Redskins has taken attention away from the Capitals.
For as bad as the 'Skins played this year, media couldn't stop talking about them. There are two 24-hour sports talk radio stations, ESPN 980-WTEM owned by Redskins owner Daniel Snyder and 106.7 The Fan-WJFK. Both stations discuss the football team way too much. The Redskins went 4-12 this season.
However, that didn't stop WJFK from doing an eight hour show, double the normal length, each Monday for five straight weeks. Grant Paulsen and Danny Rouhier host from 10 am to 2 pm. Chad Dukes hosts by himself from 2 pm to 6 pm. The three hosts were so confident the Redskins would defeat then one-win Tampa Bay that they would all do an eight-hour marathon on Monday. Of course, the 'Skins got blown out 27-7. At a time when less talk was deserved, more was given. It's not just radio. The Washington Post and The Washington Times newspapers devote multiple reporters to cover the 16-game Redskins schedule while the Caps get only one reporter for their 82 games.
The Capitals, for their part, have done a poor job promoting the game and not making it a series of events. In addition, the general public has almost been completely shut out. Yesterday, there was a media/alumni game played on the actual game rink at Nationals Park. Only select season ticket holders with VIP status were allowed to attend. Today's Capitals team practice at Nationals Park is closed to the public. That makes no sense. Many practices at their training facility are open to the public. Why is Nationals Park different?
The answer is ownership. Ted Leonsis, owner of the Capitals and the NBA's Wizards, has turned from a fan-friendly owner to a fan-hating dictator. After the Capitals failed to make the playoffs for the first time since 2007, individual game and season ticket prices were RAISED!
The team has struggled for much of the last five seasons. In 2009-10, they were the best team in the regular season but lost in the first round of the playoffs to Montreal. Since then, there has been a gradual decrease in wins, points in the standings, and lower rankings.
On local TV broadcasts of games on CSN Mid-Atlantic, tickets are constantly being advertised for future home games and empty seats can be seen at said home games. Capitals fans have invested lots of their money with no reward. Leonsis, the rest of management, and the PR staff need to step up. The fanbase has done its job.
Finally, the National Hockey League shares blame for putting a half-hearted effort in promotion leading up to the game. First, the league left HBO for less cable subscribers with EPIX. Also, the league's broadcast partners have heavily criticized the Capitals best player Alexander Ovechkin. At times, it's completely justified and correct. Other times, the negative analysis is mean-spirited and biased. Ovechkin is an outstanding offense player, however, he's a below-average defense player. When other superstar players like Ovechkin make similar mistakes, they are less criticized than him.
The NHL has also ruined the outdoor game spectacle. There were SIX outdoor hockey games LAST SEASON!, that's equal to the total amount in the PREVIOUS SIX SEASONS! There is another outdoor game this season in late January between Los Angeles and San Jose in Santa Clara, California. Yes, that last sentence was right. In fact, that game will be the second outdoor NHL game in California in two years (Anaheim at Los Angeles, last January). NBC, the NHL national broadcaster in the United States, has a lot of input in the teams selected for outdoor games. The Winter Classic outdoor game on New Years Day has featured Pittsburgh, New York Rangers, Philadelphia, Boston, Detroit, Chicago and Washington on multiple occasions. Buffalo has participated only once. Teams in cold-weather hockey areas such as Minnesota, Colorado, St. Louis, and Columbus have not even played in an outdoor game, home or away. The scheduling is stale. It's the same teams over and over again. Tomorrow, the Blackhawks will play in their third outdoor game, second in 14 months, and second Winter Classic. The Capitals will play in their second Winter Classic, first at home. Boston has already been selected by the NHL as next year's host. They last hosted an outdoor game way back in...January 2010.
The Winter Classic is a special event which feels less special this year . The D.C. sports media, the Washington Capitals, the National Hockey League, the hockey media, and NBC all are at fault.
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